Digital Marketing Overview
Digital marketing is the use of online channels like social media, SEO, and email to promote products and engage with audiences. It's a versatile tool with measurable results that adapts to trends.
Preferred by: Working Professionals, Agency Owners, Freelancers
Preferred by: Freshers, Small Business Owners, Influencers
Digital marketing is the use of online channels like social media, SEO, and email to promote products and engage with audiences. It's a versatile tool with measurable results that adapts to trends.
SEO, or Search Engine Optimization, enhances a website's visibility on search engines like Google, driving organic traffic through strategic optimization.
Search engines like Google index web content, rank it, and deliver results based on user queries. Understanding this process is crucial for SEO.
Keyword research is vital in SEO. It identifies high-traffic terms, enhancing visibility and driving organic traffic to websites.
On-Page SEO fine-tunes individual web pages with quality content, keywords, meta tags, and user-friendly design to boost search engine rankings.
Off-Page SEO enhances a site's authority and reputation through external factors like backlinks and social signals, crucial for higher search rankings.
Website link building is the process of acquiring high-quality, relevant backlinks to improve a site's SEO and online authority.
Competitor analysis examines rivals' strategies, strengths, and weaknesses to gain insights for improving your own business and marketing approach.
Content keyword mapping aligns keywords with specific website content, optimizing SEO and enhancing relevance for search engine rankings.
Google Algorithms are complex, constantly evolving rules that determine search engine rankings based on various factors like relevance and quality of web content.
An SEO audit evaluates a website's performance, identifying issues and opportunities to improve search engine rankings and user experience.
Quora Optimization focuses on improving your presence and responses on the platform to establish authority and drive traffic.
Twitter Optimization polishes your profile and tweets, growing your following and engagement for a stronger presence on this microblogging platform.
Content marketing is creating and distributing valuable content to attract, engage, and retain an audience, driving profitable customer action.
Influencer marketing leverages influencers' credibility and reach to promote products, enhancing brand visibility and trust among their followers.
Lead & growth management involves nurturing leads and optimizing strategies to expand customer base and revenue, essential for business growth.
Lead & landing page optimization refines web pages to convert visitors into leads or customers, enhancing marketing campaign effectiveness.
Facebook & Instagram Marketing leverages these platforms to reach a wide audience, boost brand presence, and drive engagement and conversions.
Re-marketing & conversion strategies re-engage potential customers who visited but didn't convert, optimizing ads and content to drive conversions.
Search Engine Marketing (SEM) uses paid advertising to boost website visibility in search results, driving targeted traffic and conversions.
Online Reputation Management involves monitoring and enhancing a brand's online image by addressing reviews, comments, and search results.
Freelancing is working independently on projects for clients, offering flexibility but requiring self-management and diverse skills.
Facebook Optimization (SMO) fine-tunes your Facebook presence to enhance engagement, reach, and visibility for better social media performance.
Instagram Optimization (SMO) enhances your profile, content, and strategy to boost engagement, followers, and impact on this visual social platform.
LinkedIn Optimization involves refining your profile, connections, and content to build a professional presence, network effectively, and advance your career.
Mobile app marketing targets app users through strategies like ASO, in-app ads, and push notifications to boost downloads and user engagement.
Performance Max is a Google Ads campaign type that uses automation to optimize ad placements across various Google networks for maximum results.
Email marketing delivers targeted messages to engage, inform, and convert subscribers, a cost-effective tool for businesses.
WhatsApp Business API facilitates business communication on the platform, enabling automated messages, notifications, and customer support.
YouTube SEO optimization boosts video visibility using keywords, tags, and engaging content to rank higher and attract more viewers.
Resume building showcases skills, experience, and qualifications to impress employers and secure job opportunities.
Interview preparation involves researching the company, practicing answers, and projecting confidence to succeed in job interviews.
Google Algorithms are complex, constantly evolving rules that determine search engine rankings based on various factors like relevance and quality of web content.
Content marketing is creating and distributing valuable content to attract, engage, and retain an audience, driving profitable customer action.
Lead & landing page optimization refines web pages to convert visitors into leads or customers, enhancing marketing campaign effectiveness.
Digital marketing is the use of online channels like social media, SEO, and email to promote products and engage with audiences. It's a versatile tool with measurable results that adapts to trends.
SEO, or Search Engine Optimization, enhances a website's visibility on search engines like Google, driving organic traffic through strategic optimization.
Search engines like Google index web content, rank it, and deliver results based on user queries. Understanding this process is crucial for SEO.
Keyword research is vital in SEO. It identifies high-traffic terms, enhancing visibility and driving organic traffic to websites.
On-Page SEO fine-tunes individual web pages with quality content, keywords, meta tags, and user-friendly design to boost search engine rankings.
Off-Page SEO enhances a site's authority and reputation through external factors like backlinks and social signals, crucial for higher search rankings.
Online Reputation Management involves monitoring and enhancing a brand's online image by addressing reviews, comments, and search results.
Facebook Optimization (SMO) fine-tunes your Facebook presence to enhance engagement, reach, and visibility for better social media performance.
Instagram Optimization (SMO) enhances your profile, content, and strategy to boost engagement, followers, and impact on this visual social platform.
LinkedIn Optimization involves refining your profile, connections, and content to build a professional presence, network effectively, and advance your career.
Email marketing delivers targeted messages to engage, inform, and convert subscribers, a cost-effective tool for businesses.
Resume building showcases skills, experience, and qualifications to impress employers and secure job opportunities.
Blog creation is crafting engaging, informative posts to share insights, build authority, and attract readers to your website.
Business website creation involves designing and building a professional online platform to showcase products, services, and brand information.
Google Ads is an advertising platform for businesses to display ads on Google, reaching a wide audience and driving online visibility.
Graphic creation is crafting visual content, like images and illustrations, to convey messages, enhance branding, and engage audiences.
Google Analytics tracks website traffic, providing insights on user behavior, helping optimize content and strategies for online success.
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Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during our digital marketing course.
This course is designed for working professionals from any field who want to expand their opportunities, stay ahead of the competition, and navigate the digital landscape effectively.
This course equips small business owners & entrepreneurs with the knowledge and skills to reach a wider audience, increase brand visibility, and generate leads using various digital marketing strategies.
This course is the perfect starting point for career switchers who are eager to dive into the dynamic world of digital marketing. The course is designed to empower a seamless transition into digital marketing, making you industry ready.
This course enables college students to kickstart their careers by introducing them to basics as well as the advanced digital marketing subjects required to succeed in this high-demand industry.
With a growth rate of 13% a year, the digital marketing industry is one of the fastest growing industries globally. This growth is accompanied by a massive demand for digital marketing experts who can help brands reach the online audience, generate leads & eventually sales.
Hence, digital marketing is a tempting career choice for college students, young graduates & working professionals.
Techstreat Academy bridges the gap between young learners and hirers by offering 100% placement assistance, mock interviews & 250+ hiring partners.
Here are some of the entry-level & mid-level digital marketing roles that you can apply for once you complete Techstreat Academy's online courses:
Students who have completed our course can apply for internships & entry-level digital marketing jobs such as:
Students who have completed our course can apply for mid-level digital marketing jobs such as:
After completion of the course you will be provided with the industry recognised certificate
"Techstreat Academy's digital marketing institute in Mumbra is a true powerhouse. The comfortable course structure made learning enjoyable and effective."
"Techstreat Academy's digital marketing institute in Mumbra is a true powerhouse. The comfortable course structure made learning enjoyable and effective."
"Enrolling at Techstreat Academy for "digital marketing classes in Mumbra" was a decision I'll never regret. The course's comfort and quality were outstanding."
"Techstreat Academy's digital marketing course in Mumbra is a game-changer. It's comfortable, informative, and prepares you for real-world challenges."
The main difference between the Advance Certification in Digital Marketing and the Professional Certification in Digital Marketing lies in the learning experience and knowledge it provides to the learners.
The Advance Certification in Digital Marketing is a 2-month program primarily preferred by college students, freshers, small business owners, and influencers. It does not specifically cover agency and leadership skills but does provide a holistic understanding of digital marketing.
On the other hand, the Professional Certification in Digital Marketing is a 3-months program primarily preferred by working professionals, agency owners, and freelancers. This course includes a focus on agency and leadership skills and provides simulations along with focus on digital marketing. For a more detailed comparison of both certifications